Digital Advertising in Tamworth means nothing if you don't understand the best ways to
use your Call to Actions or (CTA's), because a Call to action can be the
easiest way for you to develop a lead. It can make or break relying on how weak
or strong your CTA is, and so I really want to give you a few tips to make sure
that you are doing the best you can to grow your brand and develop those
necessary leads.
Wording
Really simple,
stay clear from commonly used words that are going to make you seem desperate
or like you are pushing for a sale. For example, selecting between the words,
'buy' and 'shop' as a CTA, one might assume that they both mean the same thing.
But you will have to understand that many people on the internet tend to avoid
commitment, therefore subconsciously even there is a propensity for the general
public to think that the word 'buy' is closing them into something, while
'shop' is a way for them to find out more facts. The point I am trying to make
is that you really have to think about the wording and avoid words that have
unintended consequences.
Shape and Colour
It may seem
unusual, but Shape and colour of your CTA can affect its effectiveness. In the
world of Digital Advertising there have been a lot of research studies into the
concept of style and its affect upon a person's perception, and essentially one
theory claims that curves are the most reliable way to go. So, if you want to
try and optimise even more, think about making the button for your call to
action curved, rather than a square.
Now, colour,
this is one more area that there are a few theories on. Some people would have
you think that green is wonderful because it means 'go', but to stay away from
red because it is 'stop', or that blue is calming so it will make people more
relaxed ... Eventually there really isn't any clear evidence to suggest one
option over every other, so just go with what works best for your layout. One
point that I will mention though is that you should be aware of the font size
and colour-- If you want your digital advertising to be most helpful in the
Tamworth area, it is a good idea to try and make it different from the rest of
your content, but don't go too crazy.
Location
Where your call
to action is set is quite vital to digital advertising results.
All that I mean
by this is ensure that you don't have it stashed in a corner somewhere, or that
you have way too much text that is convoluting the Call to action.
Finally it all
comes down to identifying the combination that helps you, remember your
wording, shape, colour, size and positioning of your brand's Call To Action,
and when you bring all the elements together just think basic and think about
your consumer.
Enhancing your
Online Sales with good CTA's.
If you wish to
improve your digital marketing strategy in Tamworth or just want find out more
about CTA's then feel free to give us a call on 1300 595 013 or visit our
website: www.InternetMarketingExpertsTamworth.com.au.
This piece is
written with a number of tips in mind, and it stems from a fair bit of trial
and error, but we would enjoy to hear some of your tips and feedback! So if you
have been battling with CTAs, have found anything that works, or even know of a
colour that works for you, let us know, or want a few free tips call us on 1300
595 013.
