Internet Marketing Tamworth - Your Essential starting place for your SEO and Marketing Strategy

Internet Marketing Tamworth is so critical regardless of if you are a local business or a large company. And if you have tried your hand at SEO and Marketing, or perhaps if you have no idea where to begin then this is a great place to start off.

Over the past ten years I have invested a ludicrous amount of resources and time working out the most ideal way to get my websites generating income. If I had not had this sort of bad experiences I don't think I would ever been compelled into learning this material for myself. So take note, and pay attention to a few of the lessons I have learnt so you can get the most effective start possible, especially if you are a local business owner in Tamworth, or if you are just starting with Internet Marketing.

1.) The biggest thing that I want to demonstrate is that your SEO Campaign will take time and you can not be hesitant. I don't want you to be gambling away your life saving on some passing trend, but rather I want to try and make you mindful that you can't succeed without dedication.

• When you have your first advertising and marketing campaign. Don't invest $2 and grumble that it didn't get the job done. You must make a commitment.

• You also can't just run your campaign for a day. It takes at minimum a week in order to get a proper respect for an ad's effectiveness.

2.) When you are writing content, don't just reproduce everybody else, your Internet Marketing are going to be far better if you be distinct and look to what is missing from your industry. The best thing you can possibly do is to fill the gaps in our niche business. This means that if everyone seems to be moving to blogs, produce infographics. Think outside the box, invest in video software and produce something distinct.

3.) Look to creating a calendar to monitor your content. Doing this will help you not only remember what sort of posts or content you have made, but is necessary for planning ahead. One of my favourite ways to increase engagement is to look back over past months or years of content and improve blogs, or rediscuss ideas, and don't simply use this for your Internet Marketing or content creation, think outside the box, get organised and start to see what is being profitable, and what still needs improvement.

4.) Some tools that I would strongly recommend that you look into include some great research tools as Google Adwords' Keyword Planner tool and ubbersuggest if you want a little something diverse.

• If you prefer to create graphics, www.canva.com is fantastic, simple and easy to use for all your graphics needs, it is click and drop with a lot of pre-sets.

• When designing infographics, have a look https://infogr.am/ it is a easy way to make a visual representation of data or information without having to work with a designer or resort to using Microsoft Excel pie charts.

• And one resource for an overlooked area is https://followup.cc/ it is a Gmail plugin which will aid you through scheduling and planning because it lets your take note of customers and contacts that you must follow-up with. It sends you email reminders and lets you keep track of people so that you can increase your effectiveness and guarantee a more professional image to your contacts.

5.) Essentially when it relates to assessing the success of your Internet Marketing, it may be rather challenging to see how your business is going compared to your competition in Tamworth or perhaps even all around the country. But the best way to get a real impression is to not fall into the trap of looking only at the general 'reach' of your content, but rather its 'consumption. This means the number of times it has been downloaded, clicked on, commented on, viewed, shared, and essentially the amount of revenue it can be said to have generated. You need to look at all this data, and see what the real result has been because while there may be thousands or millions of people looking at your content as a Tamworth company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Tamworth I have seen a number of the best, and most unfortunate efforts at Internet Marketing and so we don't waste any time or your effort in creating real results for SEO campaigns. To find out more contact us on 1300 595 013 or visit, www.internetmarketingexpertsTamworth.com.au. 

Internet Marketing Tamworth - What will 2016 hold for local small business?

Internet Marketing Tamworth is an intricate thing, and as we go into 2016, people are in a mentality where they reflect back on the year that was 2015, and try and work out what life holds in store for them later. This is of course, tough. You can never know what is around the bend, but if you determine the vital parts of the past and look for patterns you can get a better understanding. This is specifically true for SEO. I want to try and point out to you a number of the major patterns that have been surfacing in 2015 throughout the Tamworth SEO business and the world. From this hopefully together we can try and work out where to focus our efforts, this will be particularly beneficial if you are a local Tamworth business.

Think Local

This is the major emerging trend and it is going to keep increasing in importance. This means that if you are an Tamworth business and you are looking for local users, then this is wonderful. Starting with the changes from Google Pigeon, we saw a developing pattern that local Tamworth searches were in fact ranking higher than business with national company headquaters, or even spots on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also considering the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be surfacing even more in 2016, so watch out for them to help with your local search efforts.

Local-boosting tech trends

There are a few technology areas which are rapidly growing abroad and are beginning to emerge in Australia and it won't be very long before they gain popularity in Tamworth.

Mobile wallet

Society is becoming more and more used to carrying around less money and slimmer wallets. Especially with the global sweep (or swipe) of PayWave or PayPass over the past few years and other simple 'contactless' paying technologies we are working towards mobile wallets. This will mean 2 things for a local Tamworth business. 1 - you need to be observing growing patterns, and make sure you have the capability to actually let people pay - for example, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2 - you can start benefiting from the mobile nature of paying. This means advertising and marketing, coupons and other fantastic offers that you can send to people on their phones and therefore straight into their wallets.

Beacons

Beacons are something that has had expanding use overseas and we are seeing them locally now too, but they are practically other ways of getting special offers to people locally. It works through Bluetooth, and even a free Wi-Fi, and it just simply provides information or a discount to people who link or sign up to the Beacon. This means that people at your Tamworth store, or even taking a walk past the area will be given more incentive to actually enter the store and make a purchase. It's a creative marketing tool that will continue to grow in 2016, but I wouldn't be surprised if technology and innovation changes this even further throughout the year.

Aps

We also will see even better use of Aps such as Snapchat and Periscope for inspiring ways such as advertising. This has been seen in America with national campaigns run by Dunkin' Donuts and Taco Bell making use of these aps. It is amazing how people can keep reinventing ways to get their business out there, and the same can possibly be done for your local business in Tamworth. Be creative and even explore what people have done, especially when it comes to social media - if you see something you like, remember of it and find a way to combine a related idea into you own campaign.

My closing pieces of parting suggestions - and these are things that you can possibly do right now, today - would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don't have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your recognition at a local Tamworth level, and also boost your authority and possibly even become a resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will possibly notice that the future actually looks helpful for Local businesses with trends and technology promoting even greater interaction at a 'community' level. This is great for Tamworth businesses, so I hope that you are as thrilled as I am. Keeping that in mind, if you are lo9oking for more SEO advice, or are planning to improve your SEO efforts, then contact Internet Marketing Experts Tamworth on 1300 595 013 or visit, www.internetmarketingexpertsTamworth.com.au

Digital SEO Marketing Tamworth - Facebook Ads Lessons to improve your Effect

Digital SEOMarketing in Tamworth is not as simple as creating a website there are of a lot of different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I choose to share with you a few lessons that I have learnt more about Facebook Ads. Why Facebook ads? Because Social media is valuable to Digital SEO Marketing, and because there are so many details about Facebook Ads that I wished I knew when I initially began investing with them.

Lesson # 1-- Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you have to select a location. So if you are a local Tamworth Business then you will want to set the location to Tamworth. It just makes sense, right?

But what lots of people overlook is that they choose by default the option for "Everyone in this Location".

So I want to indicate to you what that actually means.-- 'everyone in this location' means every person in whose Facebook says that they are in Tamworth will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose if you want people who live in Tamworth, or perhaps just people visiting.

So depending on your local business, you may desire to be targeting people that are visiting or even on holiday in Tamworth. By selecting the option for this you can make sure you are getting in touch with the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep choosing 'everyone in this location' then you are by default wasting a few of your ad's reach on people that are just visiting.

So remember this option exists, and have a think about what options are likely to promote your business.

Lesson # 2-- Image v Text

This is the main thing that I really had to remember when first beginning. Facebook Ads must contain below 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you will need to ensure that you have a nice image in your ad and your font isn't too large.

One thing that I typically use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of just how much text you are using in the ad.

So be certain to keep this in mind and your ads will have more success, and less automatic denial by Facebook.

Lesson # 3-- Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, the majority of Facebook users are young, and younger markets practically only use mobile devices. Recent figures from Facebook show that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does rely on your audience, but even if you are focusing on an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this choice.

What this means is just because you may be on a laptop when you create and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means see to it you look to make sure the ad works for mobile in the preview, and you experiment with the amount of ads you want aimed totally to 'mobile.

I hope these few thoughts and pieces of advice will help you to save some effort, time, and even some money when it comes to Facebook ads and your Internet Marketing campaigns in Tamworth.

If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Tamworth on 1300 595 013 or visit, .internetmarketingexpertsTamworth.com.au.

Digital SEO Marketing-- The Struggle to discover what Google is actually 'not providing' you.

Digital SEO Marketing is a tricky and intricate area, and some of the ways that makes it even more challenging is the way that Google is making it harder to find information. I am not typically one to complain about the way that Google changes-- mostly they are moving to help make the SEO 'game' a more trustworthy a value driven market, but some things are still exasperating. So what am I complaining about here? Well let me try and explain it this way.

Irrespective of how you intend to design your keyword investigation, everything starts with a certain core principle, one that you should build by checking out your metrics and Google Analytics.

The thought is that from this key idea and keyword, you then construct a seed list of terms, expanding through related terms and synonyms of your key concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, internet marketing and other factors.

At one point, Google was willing to make all of its searcher keyword data available for free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now plays.

Google has determined though that they are going to cut down on the access to the data produced by specific searchers. This features those who are logged into a Google account such as Gmail and Google+, as well as anyone using recent updates of Mozilla Firefox. The secure searchers are indicated in the search result site's domain including 'https' rather than 'http'.

According to the Not Provided site, www.NotprovidedCount.com, this affects an ever increasing amount of data, being upwards of 80 %. This implies that the days of easy and free access to marketing reports through Google Analytics accounts are at an end. Rather, you will need to invest in a Google AdWords advertising account for you to use Google's proprietary information.

There are a variety of good keyword analysis tools out there in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it appears that an SEO company may be just one of the fastest ways to learn the real metrics for many specific niche areas. The main worry that is raised by this is how it influences the small businesses in Tamworth that are trying to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are trying to find more information on ways that you can try and get more accurate information and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Tamworth on1300 595 013 or visit, www.internetmarketingexpertsTamworth.com.au

Digital SEO Marketing's strength comes from Quality Content

Digital SEO Marketing is based upon a strong base of quality content, so is your Tamworthcompany in fact strong enough to succeed? Far too many places out there are creating content that isn't worth the paper it is printed on (or rather the pixels it is displayed on ...) and the web is flooded with small businesses, like yours in Tamworth, that just try to get some awareness, but annoy people instead. Every online marketer, Local business and even just internet user would delight to have that one post or video go viral and let the Social Media Machine just generate free marketing - but the truth is it is a game of chance, and the best plan that everyone can follow is to make regularly quality content for your fans to love, like and share.

There are a handful of Big Picture ideas that you have to keep in mind when it comes to Content:

Relevant Content is Key.

Facebook is a rapid paced and constantly changing place, and so you will need to make sure you reach people when it is going to be most reliable. This means everything must concern you, your business, your audience and what you intend to achieve. When you post about something that your target audience genuinely cares about you will see greater response.

Content is not just words.

bear in mind that when we talk about content you should be thinking of Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.

Quality means posting content that follows the 3 E's.

Make sure your Content can Entertain, Educate and Empower. You must keep these terms in mind when building content. If you can continuously make posts that embody one of the Three E's then you will be on the path to making a reputation for quality content.

If you are unsure on what your online or local Tamworth customer base will deem quality, then among the simplest ways to figure it out is to work on some research. Look into your rivals or at other areas around your market to see what other company's in Tamworth post and what sort of interaction they get. You should not be looking to copy them, but rather emulate the areas that work and make their success your own. When it boils down to it however, one of the easiest ways to know what your Target audience will react to will be to just ask. Make a post or a survey that can engage with your audience to see what they want from you as a company and what they want to see on their Facebook wall. You may be surprised by what you find out. And so, if you have any questions, or simply really want to chat, call Internet Marketing Experts Tamworth on 1300 595 013 or visit, www.internetmarketingexpertsTamworth.com.au

Online SEO Advertising - Understand your customers to raise your brand

Online SEO Advertising in Tamworth can feel like a complex matter, but once you start to know some of the major areas it will all make a lot more sense to you and your company. It is hardly unusual that customers are very important when it comes to business success, but I want to give you a little context and reveal to you exactly how critical it is to not only determine your audience in Tamworth and beyond, but to understand them. You may have become aware of audience Profiles before, but otherwise there is a bit of research that as gotten involved with them as a technique that helps you to essentially consider all the ways that your product can be received by customers and therefore to consider your audience when deciding in the world of Marketing, SEO and advertisement. The reality is that creating a 'catalogue' of audience profiles will both inform your Tamworth business in many areas of and identify issues that you are yet to consider.

Content:

It almost goes without saying, but, a very good content strategy is crucial to growth for Online Advertising and SEO. However, ensure that your content is considering the people you wish to target. If your content doesn't align with your target market, your content will be ineffective. Have your regular Tamworth customer in mind when you put together your content. A great question to be asking is, 'what problem am I solving?' Your customers will look to your content to fix their problems.

Links:

By knowing more about your target audience, you can create the quality links that boost your SEO efforts. Think about it, if you establish that your audience would primarily visit a specific site to gain their help and advice, then advertisement and link building that targets this site will be hugely beneficial. The other side of this is that instantly these sites that you select will have the reputation and trust that you want associated with your website. Combining these efforts is seen in both Search Engine results and your audience building. Make sure your SEO agency or staff members completely understand what your customer profile is. For someone managing an Tamworth Health Retreat, they may have run an Audience Profile that tells them that a lot of 42 year old women with professional jobs tend to engage with their health retreat. When they go to use this information, they decide upon advertising, but, for example, advertising in a football magazine or website is crazy because last I checked 42 year old professional women don't read them. So having links developed from that site would be missing the point.

Social Media:

If you know what type of social media appeals to your customers and exactly what sites they engage with, then you can start to customise your social media SEO Campaign. This suggests that you need to let your customer profile details influence what Social Networks you use, as well as what content you create, the type and tone you take and what engagement you seek from your local Tamworth audience in addition to the greater community that you can reach online. Use your social media to create a society! you may want to offer some freebies, or run a competition to start getting your prospective customers engaged.

As the CEO of Internet Marketing Experts Tamworth, I know the problems that most people have when starting off the SEO, especially when it comes to understanding your audience. I myself ran a small business for a lot of years and had to discover SEO from scratch and by a lot of trial and error. So remember to start off strong and use the information that you know. Once you have built that base, learn as much as possible about SEO and be easy-going with the results. If you get to a stage when you are unclear, or want to set your business apart from the rest, then consider having a chat to an SEO professional.

However, If you want to get started on your SEO Campaign and have a talk to us today, then call Internet Marketing Experts Tamworth on 1300 595 013 or visit, www.internetmarketingexpertsTamworth.com.au