INTERNET MARKETING is a highly complex and
uncertain area of online marketing and is essential to everything that you are
planning to do for your business. But the catch for some people entering the
world of INTERNET MARKETING is that Google keeps making changes, so you ought
to understand all of recent updates in order to be organized the future, and
the new changes in Pidgeon herald some interesting news for local Tamworth
businesses.
Already we have had Google Panda, Penguin
and Hummingbird, but among the most recent addition is Pidgeon, and it has
actually made a many rather subtle changes that is vital to get your head
around if you are trying to tackle INTERNET MARKETING.
So, if you don't already know, Panda was
the first major update to this series, and it laid the foundation for what
Google considered becoming a 'good website' and punished those that were not
structured well. Penguin then appeared and started attacking all the dodgy
sites that are using underhanded techniques or trying to buy links-- it pushed
again towards websites requiring to 'earn' a positon rather than buy one.
Hummingbird added a new feature to the game
and made us all turn to the need for 'responsive design' and recognise the
manner in which the modern user browses the internet. So this brings us to
Pidgeon. Hopefully, you can see the theme that has been building-- Search
Engines reward those deserving. Pidgeon caries on the tradition, but it takes
it even further and helps the locals too!
Essentially Pidgeon has installed a higher
focus upon the importance of local search results to any search queries. What
does this mean? Well let's consider two companies, one is a small local
Tamworth business, has been around for decades, and is aiming to increase their
INTERNET MARKETING. The other is a new franchise store from a company that has
100s of outlets around the country.
Once, the smaller local Tamworth store
would be struggling with INTERNET MARKETING because they would will need to maatch
the budget of the larger company. This meant that many local business were just
discontinuing on INTERNET MARKETING or wasting their money and time. With
Pidgeon, a search in Tamworth, is now more probable to rank a local Tamworth
business as a high result compared with one with a national office elsewhere.
So INTERNET MARKETING's new Google update
is one to really understand to ensure that you can get the most away from your
business!
If you want to push your INTERNET MARKETING
campaign to a whole new, fantastic level, then I recommend taking a look at
Internet Marketing Experts Tamworth, call 1300 595 013 or visit at
www.internetmarketingexpertsTamworth.com.au
