Digital SEO Marketing is a tricky and
intricate area, and some of the ways that makes it even more challenging is the
way that Google is making it harder to find information. I am not typically one
to complain about the way that Google changes-- mostly they are moving to help make
the SEO 'game' a more trustworthy a value driven market, but some things are
still exasperating. So what am I complaining about here? Well let me try and
explain it this way.
Irrespective of how you intend to design
your keyword investigation, everything starts with a certain core principle,
one that you should build by checking out your metrics and Google Analytics.
The thought is that from this key idea and
keyword, you then construct a seed list of terms, expanding through related
terms and synonyms of your key concept. The expansion of terms will then begin
to be tailored towards SEO ideas, content marketing, internet marketing and
other factors.
At one point, Google was willing to make
all of its searcher keyword data available for free to those wanting to conduct
research. However, this has all changed with the modifications made to Google's
policy and the role that '(Not Provided)' now plays.
Google has determined though that they are
going to cut down on the access to the data produced by specific searchers.
This features those who are logged into a Google account such as Gmail and
Google+, as well as anyone using recent updates of Mozilla Firefox. The secure
searchers are indicated in the search result site's domain including 'https'
rather than 'http'.
According to the Not Provided site,
www.NotprovidedCount.com, this affects an ever increasing amount of data, being
upwards of 80 %. This implies that the days of easy and free access to
marketing reports through Google Analytics accounts are at an end. Rather, you
will need to invest in a Google AdWords advertising account for you to use
Google's proprietary information.
There are a variety of good keyword
analysis tools out there in this day and age, however an SEO company is an
invaluable resource. With the changing nature of keywords since Hummingbird,
and the issues of 'Not Provided', it appears that an SEO company may be just
one of the fastest ways to learn the real metrics for many specific niche
areas. The main worry that is raised by this is how it influences the small
businesses in Tamworth that are trying to conduct some DIY SEO who don't always
want to run a full SEO campaign or invest too much money in AdWords or AdSense.
Where this goes next in 2016, only time will tell. But if you are trying to
find more information on ways that you can try and get more accurate
information and metrics that will actually help you, consider approaching an
SEO Agency. Every agency is different, so do some research and find one that is
best for you. For instance, you can contact my SEO firm, Internet Marketing
Experts Tamworth on1300 595 013 or visit,
www.internetmarketingexpertsTamworth.com.au
