Internet Marketing Tamworth is an
intricate thing, and as we go into 2016, people are in a mentality where they
reflect back on the year that was 2015, and try and work out what life holds in
store for them later. This is of course, tough. You can never know what is around
the bend, but if you determine the vital parts of the past and look for
patterns you can get a better understanding. This is specifically true for SEO.
I want to try and point out to you a number of the major patterns that have
been surfacing in 2015 throughout the Tamworth SEO business and the world. From
this hopefully together we can try and work out where to focus our efforts,
this will be particularly beneficial if you are a local Tamworth business.
Think Local
This is the major emerging trend and it is
going to keep increasing in importance. This means that if you are an Tamworth
business and you are looking for local users, then this is wonderful. Starting
with the changes from Google Pigeon, we saw a developing pattern that local
Tamworth searches were in fact ranking higher than business with national
company headquaters, or even spots on the other side of the city. Why? Because
with local searches people want to know what is near them! In 2016 this is
going to grow even more taking into consideration the recent Google search
quality ratings guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also considering the My Business API as well as other things Google has
been up to in 2015 will likely prove that they are investing more time and
weighting into local search powers. So with that in mind, there are a few
technological areas that will be surfacing even more in 2016, so watch out for
them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are
rapidly growing abroad and are beginning to emerge in Australia and it won't be
very long before they gain popularity in Tamworth.
Mobile wallet
Society is becoming more and more used to
carrying around less money and slimmer wallets. Especially with the global
sweep (or swipe) of PayWave or PayPass over the past few years and other simple
'contactless' paying technologies we are working towards mobile wallets. This
will mean 2 things for a local Tamworth business. 1 - you need to be observing
growing patterns, and make sure you have the capability to actually let people
pay - for example, if you are yet to buy a PayWave or RFID reader for your
ship, then get one. And 2 - you can start benefiting from the mobile nature of
paying. This means advertising and marketing, coupons and other fantastic
offers that you can send to people on their phones and therefore straight into
their wallets.
Beacons
Beacons are something that has had
expanding use overseas and we are seeing them locally now too, but they are
practically other ways of getting special offers to people locally. It works
through Bluetooth, and even a free Wi-Fi, and it just simply provides
information or a discount to people who link or sign up to the Beacon. This
means that people at your Tamworth store, or even taking a walk past the area
will be given more incentive to actually enter the store and make a purchase.
It's a creative marketing tool that will continue to grow in 2016, but I
wouldn't be surprised if technology and innovation changes this even further
throughout the year.
Aps
We also will see even better use of Aps
such as Snapchat and Periscope for inspiring ways such as advertising. This has
been seen in America with national campaigns run by Dunkin' Donuts and Taco
Bell making use of these aps. It is amazing how people can keep reinventing
ways to get their business out there, and the same can possibly be done for
your local business in Tamworth. Be creative and even explore what people have
done, especially when it comes to social media - if you see something you like,
remember of it and find a way to combine a related idea into you own campaign.
My closing pieces of parting suggestions -
and these are things that you can possibly do right now, today - would be to
sign up to a new Social Media account. Facebook, Google +, Instagram,
Pinterest. Choose one you don't have for your company yet and start a new
campaign to reach a new audience. As you reach new people, you will grow your
recognition at a local Tamworth level, and also boost your authority and
possibly even become a resource for people. This all goes towards your local
SEO efforts which are key in 2016. So you will possibly notice that the future
actually looks helpful for Local businesses with trends and technology
promoting even greater interaction at a 'community' level. This is great for
Tamworth businesses, so I hope that you are as thrilled as I am. Keeping that
in mind, if you are lo9oking for more SEO advice, or are planning to improve
your SEO efforts, then contact Internet Marketing Experts Tamworth on 1300 595
013 or visit, www.internetmarketingexpertsTamworth.com.au
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