Digital SEO Marketing Tamworth - Facebook Ads Lessons to improve your Effect

Digital SEOMarketing in Tamworth is not as simple as creating a website there are of a lot of different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I choose to share with you a few lessons that I have learnt more about Facebook Ads. Why Facebook ads? Because Social media is valuable to Digital SEO Marketing, and because there are so many details about Facebook Ads that I wished I knew when I initially began investing with them.

Lesson # 1-- Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you have to select a location. So if you are a local Tamworth Business then you will want to set the location to Tamworth. It just makes sense, right?

But what lots of people overlook is that they choose by default the option for "Everyone in this Location".

So I want to indicate to you what that actually means.-- 'everyone in this location' means every person in whose Facebook says that they are in Tamworth will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose if you want people who live in Tamworth, or perhaps just people visiting.

So depending on your local business, you may desire to be targeting people that are visiting or even on holiday in Tamworth. By selecting the option for this you can make sure you are getting in touch with the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep choosing 'everyone in this location' then you are by default wasting a few of your ad's reach on people that are just visiting.

So remember this option exists, and have a think about what options are likely to promote your business.

Lesson # 2-- Image v Text

This is the main thing that I really had to remember when first beginning. Facebook Ads must contain below 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you will need to ensure that you have a nice image in your ad and your font isn't too large.

One thing that I typically use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of just how much text you are using in the ad.

So be certain to keep this in mind and your ads will have more success, and less automatic denial by Facebook.

Lesson # 3-- Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, the majority of Facebook users are young, and younger markets practically only use mobile devices. Recent figures from Facebook show that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does rely on your audience, but even if you are focusing on an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this choice.

What this means is just because you may be on a laptop when you create and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means see to it you look to make sure the ad works for mobile in the preview, and you experiment with the amount of ads you want aimed totally to 'mobile.

I hope these few thoughts and pieces of advice will help you to save some effort, time, and even some money when it comes to Facebook ads and your Internet Marketing campaigns in Tamworth.

If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Tamworth on 1300 595 013 or visit, .internetmarketingexpertsTamworth.com.au.