Digital SEO Marketing Tamworth - Facebook Ads Lessons to improve your Effect

Digital SEOMarketing in Tamworth is not as simple as creating a website there are of a lot of different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I choose to share with you a few lessons that I have learnt more about Facebook Ads. Why Facebook ads? Because Social media is valuable to Digital SEO Marketing, and because there are so many details about Facebook Ads that I wished I knew when I initially began investing with them.

Lesson # 1-- Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you have to select a location. So if you are a local Tamworth Business then you will want to set the location to Tamworth. It just makes sense, right?

But what lots of people overlook is that they choose by default the option for "Everyone in this Location".

So I want to indicate to you what that actually means.-- 'everyone in this location' means every person in whose Facebook says that they are in Tamworth will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose if you want people who live in Tamworth, or perhaps just people visiting.

So depending on your local business, you may desire to be targeting people that are visiting or even on holiday in Tamworth. By selecting the option for this you can make sure you are getting in touch with the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep choosing 'everyone in this location' then you are by default wasting a few of your ad's reach on people that are just visiting.

So remember this option exists, and have a think about what options are likely to promote your business.

Lesson # 2-- Image v Text

This is the main thing that I really had to remember when first beginning. Facebook Ads must contain below 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you will need to ensure that you have a nice image in your ad and your font isn't too large.

One thing that I typically use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of just how much text you are using in the ad.

So be certain to keep this in mind and your ads will have more success, and less automatic denial by Facebook.

Lesson # 3-- Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, the majority of Facebook users are young, and younger markets practically only use mobile devices. Recent figures from Facebook show that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does rely on your audience, but even if you are focusing on an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this choice.

What this means is just because you may be on a laptop when you create and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means see to it you look to make sure the ad works for mobile in the preview, and you experiment with the amount of ads you want aimed totally to 'mobile.

I hope these few thoughts and pieces of advice will help you to save some effort, time, and even some money when it comes to Facebook ads and your Internet Marketing campaigns in Tamworth.

If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Tamworth on 1300 595 013 or visit, .internetmarketingexpertsTamworth.com.au.

Digital SEO Marketing-- The Struggle to discover what Google is actually 'not providing' you.

Digital SEO Marketing is a tricky and intricate area, and some of the ways that makes it even more challenging is the way that Google is making it harder to find information. I am not typically one to complain about the way that Google changes-- mostly they are moving to help make the SEO 'game' a more trustworthy a value driven market, but some things are still exasperating. So what am I complaining about here? Well let me try and explain it this way.

Irrespective of how you intend to design your keyword investigation, everything starts with a certain core principle, one that you should build by checking out your metrics and Google Analytics.

The thought is that from this key idea and keyword, you then construct a seed list of terms, expanding through related terms and synonyms of your key concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, internet marketing and other factors.

At one point, Google was willing to make all of its searcher keyword data available for free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now plays.

Google has determined though that they are going to cut down on the access to the data produced by specific searchers. This features those who are logged into a Google account such as Gmail and Google+, as well as anyone using recent updates of Mozilla Firefox. The secure searchers are indicated in the search result site's domain including 'https' rather than 'http'.

According to the Not Provided site, www.NotprovidedCount.com, this affects an ever increasing amount of data, being upwards of 80 %. This implies that the days of easy and free access to marketing reports through Google Analytics accounts are at an end. Rather, you will need to invest in a Google AdWords advertising account for you to use Google's proprietary information.

There are a variety of good keyword analysis tools out there in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it appears that an SEO company may be just one of the fastest ways to learn the real metrics for many specific niche areas. The main worry that is raised by this is how it influences the small businesses in Tamworth that are trying to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are trying to find more information on ways that you can try and get more accurate information and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Tamworth on1300 595 013 or visit, www.internetmarketingexpertsTamworth.com.au

Digital SEO Marketing's strength comes from Quality Content

Digital SEO Marketing is based upon a strong base of quality content, so is your Tamworthcompany in fact strong enough to succeed? Far too many places out there are creating content that isn't worth the paper it is printed on (or rather the pixels it is displayed on ...) and the web is flooded with small businesses, like yours in Tamworth, that just try to get some awareness, but annoy people instead. Every online marketer, Local business and even just internet user would delight to have that one post or video go viral and let the Social Media Machine just generate free marketing - but the truth is it is a game of chance, and the best plan that everyone can follow is to make regularly quality content for your fans to love, like and share.

There are a handful of Big Picture ideas that you have to keep in mind when it comes to Content:

Relevant Content is Key.

Facebook is a rapid paced and constantly changing place, and so you will need to make sure you reach people when it is going to be most reliable. This means everything must concern you, your business, your audience and what you intend to achieve. When you post about something that your target audience genuinely cares about you will see greater response.

Content is not just words.

bear in mind that when we talk about content you should be thinking of Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.

Quality means posting content that follows the 3 E's.

Make sure your Content can Entertain, Educate and Empower. You must keep these terms in mind when building content. If you can continuously make posts that embody one of the Three E's then you will be on the path to making a reputation for quality content.

If you are unsure on what your online or local Tamworth customer base will deem quality, then among the simplest ways to figure it out is to work on some research. Look into your rivals or at other areas around your market to see what other company's in Tamworth post and what sort of interaction they get. You should not be looking to copy them, but rather emulate the areas that work and make their success your own. When it boils down to it however, one of the easiest ways to know what your Target audience will react to will be to just ask. Make a post or a survey that can engage with your audience to see what they want from you as a company and what they want to see on their Facebook wall. You may be surprised by what you find out. And so, if you have any questions, or simply really want to chat, call Internet Marketing Experts Tamworth on 1300 595 013 or visit, www.internetmarketingexpertsTamworth.com.au

Online SEO Advertising - Understand your customers to raise your brand

Online SEO Advertising in Tamworth can feel like a complex matter, but once you start to know some of the major areas it will all make a lot more sense to you and your company. It is hardly unusual that customers are very important when it comes to business success, but I want to give you a little context and reveal to you exactly how critical it is to not only determine your audience in Tamworth and beyond, but to understand them. You may have become aware of audience Profiles before, but otherwise there is a bit of research that as gotten involved with them as a technique that helps you to essentially consider all the ways that your product can be received by customers and therefore to consider your audience when deciding in the world of Marketing, SEO and advertisement. The reality is that creating a 'catalogue' of audience profiles will both inform your Tamworth business in many areas of and identify issues that you are yet to consider.

Content:

It almost goes without saying, but, a very good content strategy is crucial to growth for Online Advertising and SEO. However, ensure that your content is considering the people you wish to target. If your content doesn't align with your target market, your content will be ineffective. Have your regular Tamworth customer in mind when you put together your content. A great question to be asking is, 'what problem am I solving?' Your customers will look to your content to fix their problems.

Links:

By knowing more about your target audience, you can create the quality links that boost your SEO efforts. Think about it, if you establish that your audience would primarily visit a specific site to gain their help and advice, then advertisement and link building that targets this site will be hugely beneficial. The other side of this is that instantly these sites that you select will have the reputation and trust that you want associated with your website. Combining these efforts is seen in both Search Engine results and your audience building. Make sure your SEO agency or staff members completely understand what your customer profile is. For someone managing an Tamworth Health Retreat, they may have run an Audience Profile that tells them that a lot of 42 year old women with professional jobs tend to engage with their health retreat. When they go to use this information, they decide upon advertising, but, for example, advertising in a football magazine or website is crazy because last I checked 42 year old professional women don't read them. So having links developed from that site would be missing the point.

Social Media:

If you know what type of social media appeals to your customers and exactly what sites they engage with, then you can start to customise your social media SEO Campaign. This suggests that you need to let your customer profile details influence what Social Networks you use, as well as what content you create, the type and tone you take and what engagement you seek from your local Tamworth audience in addition to the greater community that you can reach online. Use your social media to create a society! you may want to offer some freebies, or run a competition to start getting your prospective customers engaged.

As the CEO of Internet Marketing Experts Tamworth, I know the problems that most people have when starting off the SEO, especially when it comes to understanding your audience. I myself ran a small business for a lot of years and had to discover SEO from scratch and by a lot of trial and error. So remember to start off strong and use the information that you know. Once you have built that base, learn as much as possible about SEO and be easy-going with the results. If you get to a stage when you are unclear, or want to set your business apart from the rest, then consider having a chat to an SEO professional.

However, If you want to get started on your SEO Campaign and have a talk to us today, then call Internet Marketing Experts Tamworth on 1300 595 013 or visit, www.internetmarketingexpertsTamworth.com.au

Mastering the Call to Action

Digital Advertising Tamworth

Digital Advertising in Tamworth means nothing if you don't understand the best ways to use your Call to Actions or (CTA's), because a Call to action can be the easiest way for you to develop a lead. It can make or break relying on how weak or strong your CTA is, and so I really want to give you a few tips to make sure that you are doing the best you can to grow your brand and develop those necessary leads.

Wording

Really simple, stay clear from commonly used words that are going to make you seem desperate or like you are pushing for a sale. For example, selecting between the words, 'buy' and 'shop' as a CTA, one might assume that they both mean the same thing. But you will have to understand that many people on the internet tend to avoid commitment, therefore subconsciously even there is a propensity for the general public to think that the word 'buy' is closing them into something, while 'shop' is a way for them to find out more facts. The point I am trying to make is that you really have to think about the wording and avoid words that have unintended consequences.

Shape and Colour

It may seem unusual, but Shape and colour of your CTA can affect its effectiveness. In the world of Digital Advertising there have been a lot of research studies into the concept of style and its affect upon a person's perception, and essentially one theory claims that curves are the most reliable way to go. So, if you want to try and optimise even more, think about making the button for your call to action curved, rather than a square.

Now, colour, this is one more area that there are a few theories on. Some people would have you think that green is wonderful because it means 'go', but to stay away from red because it is 'stop', or that blue is calming so it will make people more relaxed ... Eventually there really isn't any clear evidence to suggest one option over every other, so just go with what works best for your layout. One point that I will mention though is that you should be aware of the font size and colour-- If you want your digital advertising to be most helpful in the Tamworth area, it is a good idea to try and make it different from the rest of your content, but don't go too crazy.

Location

Where your call to action is set is quite vital to digital advertising results.

All that I mean by this is ensure that you don't have it stashed in a corner somewhere, or that you have way too much text that is convoluting the Call to action.

Finally it all comes down to identifying the combination that helps you, remember your wording, shape, colour, size and positioning of your brand's Call To Action, and when you bring all the elements together just think basic and think about your consumer.

Enhancing your Online Sales with good CTA's.

If you wish to improve your digital marketing strategy in Tamworth or just want find out more about CTA's then feel free to give us a call on 1300 595 013 or visit our website: www.InternetMarketingExpertsTamworth.com.au.

This piece is written with a number of tips in mind, and it stems from a fair bit of trial and error, but we would enjoy to hear some of your tips and feedback! So if you have been battling with CTAs, have found anything that works, or even know of a colour that works for you, let us know, or want a few free tips call us on 1300 595 013.